Snider, Hill And Martin. (2003) Stated That“ Csr May Be

Snider, Hill and Martin. (2003) stated that â€Å" CSR may be defined in general terms as the obligation of the firm to use its resources in ways to benefit society, through committed participation as a member of society, taking into account the society at large and improving welfare of society at large independent of direct gains of the company (as cited in Kok et al., 2001, p. 288). Since the growth of the corporations depend on the societal factors, corporations should be responsible for the society for the corporation’s own benefit in the long run. â€Å"The Corporate Social Responsibility (CSR) construct describes the relationship between business and the larger society† (Snider et al., 2003). According to The Wall Street Journal (2013),†¦show more content†¦As Kline (2017) stated, â€Å"Socially responsible companies can reduce their credit spread by 40%, avoid market losses from crises (saving millions), double the probability of receiving investment grade ratings, reduce share price volatility 2-10%, and reduce systematic or market risk by 4%.† More interestingly, Kline (2017) mentioned, â€Å"...the researchers found that corporate responsibility could potentially increase the market value of a company by up to 6% over a 15- year period. Market value may grow even more -- to 40-80% higher than peers and competitors market value -- for companies with strong relationships with stakeholders such as environmental and social NGOs.† Similarly, Kline (2017) voiced, â€Å"The study found several advantages on the human resources front due to retention of talent attracted to CR. Staff turnover rates are 25 to 50% lower in responsible companies, who can save around $3700 on average in wage increases to encourage an employee to stay when he or she would rather go elsewhere.† Kline (2017) brought up some engaging trends, â€Å" In fact, in responsible companies 5% of employees say they are willing to accept a decli ne in compensation. These companies register a 7.5% increase inShow MoreRelatedEthics and Corporate Social Responsibility in Driving Organizational Success for Multinational Companies in Oil/Mining Industry4540 Words   |  19 PagesSocial Responsibility (CSR) in the competitive world of oil and mining industries of today. It is also acknowledged that factors behind both ethics and CSR are evolving and therefore, the factors for both ethics and CSR are defined for three different periods. The first period will focus on early 2000 when Enron failed and caused major shift in the world of ethics, during this period, the main factor is commitment and that was the only thing. Commitment for ethical conducts and CSR came with minor implementation

Montessori Education Essay - 1809 Words

Research paper on Montessori Education {Kierre Davis} (American Public Universty} Abstract This research paper intends to explain and describe factors and features of Montessori education and Montessori school. It illustrates the practical implementation of Montessori education. It is an old method of education operating since 100 years. It started from the indigent nursery school in Rome and afterwards, it continued to expand at a larger scale. Approximations specify that over 5000 schools in the U.S.; 300 communal schools and few high schools apply the Montessori curriculum. Montessori program is featured by multi age classrooms, and a special curriculum of instruments (Lillard Else-Quest, 2006). One of the famous works known†¦show more content†¦Rather than simply watching and listening, as the majority of traditional students do, Montessori students are encouraged to participate in hands on activities that foster learning through doing. This may involve field trips, group work, or individualized activities that allow the students to work independently on thei r own research. As the students progress through the Montessori system, they are likely granted an even greater amount of classroom freedom. Traditional schooling, often dominated by textbooks, lectures and continuous classroom discipline, differs from Montessori education in those very areas (Martin, 2009). In contemporary age of education, with the initiation of the â€Å"No Child Left Behind act† and its significance on educational values, financial support for gifted children frequently scampers parched. Thus it is significant for parents to search different educational alternatives for talented children, who have a tendency to be independent and incredible learners, who frequently do effort in classrooms where recurrence and orthodoxy are strained and individual expression is ignored. Montessori schools were established on the cause that children have the instinctive ability to learn themselves, and the schools must facilitate children to lead their individual education. Because of these causes, Montessori schools might be the best choice for talented children (Martin, 2009). Generally speaking, Montessori students do notShow MoreRelatedPhilosophy of Montessori Education2683 Words   |  11 Pagesâ€Å"Education should no longer be mostly imparting of knowledge, but must take new path, seeking the release of potentialities.† Discuss the statement with reference to Montessori philosophy. Dr Maria Montessori started her work in the field of education and child psychology, when she had already obtained a doctor’s degree in medicine and surgery. Her scientific training and experience were exceptionally broad based and unique. Her approach to education encompassed the whole development of manRead MoreThe Montessori Theory Of Education1674 Words   |  7 Pages The Montessori approach to education takes its name from Dr. Maria Montessori, an Italian physician and educator. The first Montessori school was s established January 6.1907 in the Casa dej Bambin in Rome. Dr. Maria Montessori did her study with young child, and gradually in countries such as Spain and India. Dr. Maria, basic principle behind the Montessori methods is that Children teach themselves she came to this conclusion after observing children from a variety of different of setting andRead MoreMaria Montessori : A Pioneer Of Education1274 Words   |  6 Pages Maria Montessori – A Pioneer of Education Monica Vanderbush EDUC 502 7/29/15 Background Born in Chiaravalle, Italy, Maria Montessori grew up surrounded by libraries, museums, and schools. Perhaps it was her early exposure to a rich culture that encouraged her to strive for a higher education. At age 13, Montessori attended an all-boys technical institute and continued her education to become Italy’s first female physician (Helfrich, 2011; Sadker, et al., 2010; Newton, 2007). HerRead MoreMontessori vs. Traditional Education Essay1133 Words   |  5 PagesEducation is very important especially in this day and age. What school one attends and how they perceive school to be is a huge factor in one’s life success. There has been research done in the past few years proving that students who receive a Montessori education will prosper academically more so than those who receive a traditional education (Ryniker and Shoho, 2001). Traditional schools typically follow teacher based philosophies and the Montessori education is student centered. On average,Read MoreMa ria Montessori Education Essay1052 Words   |  5 PagesMaria Montessori was born on August 31,1870†¯in†¯Chiaravalle, Marche, Italy to a financial manager father and an educated mother who highly valued education. Due to this, Montessori was a properly educated woman with a talent and passion for†¯higher education†¯which was extremely unusual for an Italian woman during her time. In†¯the†¯19th†¯century there was much controversy on whether children belonged in the work field or in the classroom. Based on their families†¯social class†¯a child would either go workRead MoreDescribe in Detail the Three Elements of Montessori Education736 Words   |  3 Pages1. Describe in detail the three key elements of Montessori education. The three key elements of Montessori method of education are: 1. The adult(the directress-humble teacher) 2. Environment(prepared environment) 3. Apparatus(the Montessori materials and tools) Let us discuss in detail the three elements of Montessori method 1. The adult: The adult should prepare herself first in order to work with children. She has to guide the child in a passive manner according to the lawsRead MoreDefining Auto Education Of Maria Montessori Essay1266 Words   |  6 PagesDefining Auto-Education of Maria Montessori means the human ability to self-construct knowledge in the brain without external extensions or guidance. The main idea of the Montessori Method is recognition of the fact that no person is ever educated by another. He must do it himself or it will never be done. The young possess unusual sensitivity for absorbing and learning from his environment. He has a deep love and need for purposeful work. Math Materials supports Auto-Education of a child with theRead MoreThe Montessori Method Of Education By Observing Behaviors1674 Words   |  7 PagesDr. Maria Montessori developed the Montessori Method of education by observing behaviors in young children which formed the foundation of her educational method. Montessori method is a child-centered educational approach based on scientific clarifications of children from birth to adulthood. Dr. Montessori’s Method has been time tested, with over 100 years of success in diverse cultures throughout the world. It is a view of the child as one who is naturally eager for knowledge and capable of initiatingRead MoreDescribe What Montessori Meant by â€Å"New Education†1594 Words   |  7 PagesDr Maria Montessori dedicated and committed her life into education of the children. She has witnessed through some years with wars and conflicts and she thought; through education this can be turned into peace to this world. Since the year 1907 Montessori name has been recognized in the education system. Even though it has been over a century to this date Montessori principles are as powerful as it was. Dr Maria Montessori has relied on her actual observations on children to develop her methodRead MoreMontessori Education : Teaching And Teaching Process1084 Words   |  5 PagesMontessori education is a different approach to teach preschool age children; in this method the students are allowed to guide their own learning. This alternative to the traditional way of schooling has been around for over a century. Due to a Montessori classroom being a unique environ ment, the activities that happen there are often different from the activities in a traditional school. One of the main views of Montessori practitioners have on children’s learning is that they develop and learn

Network Organization Media And Connections â€Myassignmenthelp.Com

Question: Discuss About The Network Organization Media And Connections? Answer: Introduction A network is characterised as a gathering of at least two PC frameworks connected. There are many sorts of PC systems, including the accompanying: Local Area Network (LAN): The PCs are topographically near one another Wide Area Network (WAN): The PCs are more distant separated and are associated with phone lines or radio waves [1]. Campus Area Network (CAN): The PCs are inside a restricted geographic region, for example, a grounds or army installation. Metropolitan Area Network (MAN): Information arrange intended for a town or city. Home Area Network (HAN): A system contained inside a client's home that associates a man's advanced gadgets. Network Characteristics Notwithstanding these sorts, the accompanying qualities are additionally used to arrange diverse kinds of systems: Topology: The geometric course of action of a PC framework. Typical topologies incorporate a transport, star, and ring. Convention: The convention characterises a typical arrangement of standards and signs that PCs on the system used to impart. A standout amongst the most famous conferences for LANs is called Ethernet. Another common LAN convention for PCs is the IBM token-ring system. Engineering: Networks can be comprehensively named utilising either a distributed or a customer/server design. Figure 1: 7 Layers of the OSI Model (on left) and corresponding 4 Layers of the TCP/IP Model (Source: Created by Author) Open Systems Interconnection (OSI) Model The Open Systems Interconnection (OSI) display characterises a systems administration structure to execute conventions in layers, with control go starting with one layer then onto the next. It is fundamentally utilised today as an instructing apparatus. It thoughtfully isolates PC organise engineering into seven layers in a consistent movement [2]. The lower layers manage electrical signs, pieces of parallel information, and steering of this information crosswise over systems. More high amounts cover organise solicitations and reactions, the portrayal of information, and system conventions as observed from a client's perspective. The OSI demonstrate initially imagined as a standard engineering for building system frameworks and for sure, many mainstreams arranges innovations today mirror the layered plan of OSI. Physical Layer At Layer 1, the Physical layer of the OSI display is in charge of the last transmission of digital information bits from the Physical layer of the sending (source) gadget over system interchanges media to the Physical layer of the accepting (goal) gadget. Cases of Layer 1 advances incorporate Ethernet links and Token Ring systems. In addition, centre points and different repeaters are standard system devices that capacity at the Physical layer, as links connectors. At the Physical layer, information is transmitted utilising the flagging upheld by the physical medium: electric voltages, radio frequencies, or beats of infrared or customary light. Data Link Layer While getting information from the Physical layer, the Data Link layer checks for physical transmission blunders and bundles bits into information "outlines". The Data Link layer additionally oversees physical tending to plans, for example, MAC addresses for Ethernet systems, controlling access to any different system gadgets to the physical medium [3]. Since the Data Link layer is the entire most complex layer in the OSI demonstrate, it is regularly partitioned into two sections; the "Media Access Control" sublayer and the "Consistent Link Control" sub layer. Network Layer The Network layer includes the idea of steering over the Data Link layer. At the point when information touches base at the Network layer, the source and goal tend to contained inside each edge are analysed to decide whether the information has achieved its last goal. If the information has reached the final goal, this Layer 3 organises the information into parcels conveyed up to the Transport layer. Something else, the Network layer refreshes the purpose address and pushes the edge down to the lower layers [4]. To help to direct, the Network layer keeps up sensible tends to, for example, IP addresses for gadgets on the system. The Network layer additionally deals with the mapping between these original locations and physical locations. In IP organising, this mapping is proficient through the Address Resolution Protocol (ARP). Transport Layer The Transport Layer conveys information crosswise over system associations. TCP is the most widely recognised case of a Transport Layer 4 organise convention. Distinctive transport agreements may bolster a scope of discretionary capacities including mistake recuperation, stream control, and support for retransmission. Session Layer The Session Layer deals with the arrangement and stream of occasions that start and tear down system associations. At Layer 5, it is worked to help numerous sorts of connections that can be made progressively and keep running over individual systems. Presentation Layer The Presentation layer is the most straightforward in the capacity of any bit of the OSI show. At Layer 6, it handles sentence structure preparing of message information, for example, design transformations and encryption/unscrambling expected to help the Application layer above it. Application Layer The Application layer supplies arrange administrations to end-client applications. System administrators are usually conventions that work with client's information [5]. For instance, in a Web program application, the Application layer protocol HTTP bundles the information expected to send and get Web page content. This Layer 7 gives information to (and acquires information from) the Presentation layer. TCP/IP Protocol Architecture TCP/IP conventions guide to a four-layer calculated model known as the DARPA show, named after the U.S. government organisation that at first created TCP/IP. The four layers of the DARPA display are: Application, Transport, Internet, and Network Interface [6]. Each layer in the DARPA display relates to at least one layers of the seven-layer Open Systems Interconnection (OSI) demonstrate. Network Interface Layer The Network Interface layer (additionally called the Network Access layer) is in charge of setting TCP/IP parcels on the system medium and accepting TCP/IP bundles off the system medium. TCP/IP was intended to be free of the system get to strategy, outline arrangement, and medium. Like this, TCP/IP can be utilised to associate different system sorts [7]. These incorporate LAN advancements, for example, Ethernet and Token Ring and WAN innovations, for example, X.25 and Frame Relay. Freedom from a particular system change gives TCP/IP the capacity to be adjusted to new advances, for example, Asynchronous Transfer Mode (ATM). The Network Interface layer envelops the Data Link, and Physical layers of the OSI demonstrate. Note that the Internet layer does not exploit sequencing and affirmation benefits that may be available in the Data-Link layer. A sensitive Network Interface layer is accepted, and sound correspondences through session Foundation and the sequencing and confirmation of pa ckets is the duty of the Transport layer. Internet Layer The Internet layer is in charge of tending to, bundling, and directing capacities. The centre conventions of the Internet layer are IP, ARP, ICMP, and IGMP. The Internet Protocol (IP) is a routable convention in charge of IP tending to, steering, and the fracture and reassembly of bundles [7]. The Address Resolution Protocol (ARP) is in charge of the determination of the Internet layer deliver to the Network Interface layer address, for example, an equipment address. The Internet Control Message Protocol (ICMP) is in charge of giving symptomatic capacities and revealing blunders because of the unsuccessful conveyance of IP bundles. The Internet Group Management Protocol (IGMP) is in charge of the administration of IP multicast gatherings. Transport Layer The Transport layer is in charge of furnishing the Application layer with session and datagram correspondence administrations. The centre conventions of the Transport layer are Transmission Control Protocol (TCP) and the User Datagram Protocol (UDP). TCP gives a coordinated, association arranged, sound correspondences benefit. TCP is in charge of the foundation of a TCP association, the sequencing and affirmation of bundles sent, and the recuperation of parcels lost amid transmission . UDP gives a coordinated or one-to-numerous, connectionless, problematic correspondences benefit. UDP is utilised when the measure of information to be exchanged is little, when the overhead of setting up a TCP association is not wanted or when the applications or upper layer conventions give dependable conveyance. The Transport layer envelops the duties of the OSI Transport layer and a portion of the obligations of the OSI Session layer. Application Layer The Application layer gives applications the capacity to get to the administrations of alternate layers and characterises the conventions that applications use to trade information. There are numerous Application layer conventions, and new protocols are continually being created. The most generally known Application layer protocols are those utilised for the trading of client data: The Hypertext Transfer Protocol (HTTP) is utilised to exchange records that make up the Web pages of the World Wide Web. The File Transfer Protocol (FTP) is utilised for quick record exchange [8]. The Simple Mail Transfer Protocol (SMTP) is utilised for the exchange of email messages and connections. Telnet, a terminal imitating convention, is utilised for signing on remotely to organise has. Moreover, the accompanying Application layer conventions help encourage the utilisation and administration of TCP/IP systems: The Domain Name System (DNS) is utilised to determine a host name to an IP address. The Rou ting Information Protocol (RIP) is a steering convention that switches use to trade directing data on an IP internetwork. The Simple Network Management Protocol (SNMP) is utilised between a system administration comfort and system gadgets to gather and trade organise government data. Cases of Application layer interfaces for TCP/IP applications are Windows Sockets and NetBIOS. Windows Sockets gives a standard application-programming interface (API) under Windows 2000. NetBIOS is an industry standard interface for getting to convention administrations, for example, sessions, datagram, and name determination. More data on Windows Sockets and NetBIOS is given later in this section. Protocols existed beside TCP/IP or OSI AppleTalk Mac Computer built up the AppleTalk convention suite to execute document exchange, printer sharing, and mail benefit among Apple frameworks utilising the LocalTalk interface incorporated with Apple equipment [9]. AppleTalk ports to other system media, for example, Ethernet by the utilisation of LocalTalk to Ethernet spans or by Ethernet include sheets for Apple machines. AppleTalk is a multi-layered convention giving internetwork steering, exchange and information stream benefit, naming administration, and thorough record and print sharing. Also, some external applications exist for the AppleTalk conventions. To broaden the tending to the ability of AppleTalk arranges and give consistency the IEEE 802 standard, Apple Computer presented AppleTalk Phase 2 out of 1989. AppleTalk Phase 2 varies primarily in the scope of available system layer addresses and the utilisation of the IEEE 802.2 Logical Link Control (LLC) convention at the Data Link Layer. Recommending the cables for the network In a business premises, the Ethernet foundation is introduced in a moderately spotless, calm condition with links taken cover behind dividers, in roofs or under floors and system switches, equipment and availability parts shielded in secured zones [10]. In any case, mechanical offices exhibit an altogether different reality. Here, many if not most links, connectors, switches, and dynamic system parts are basic to machine mechanization, instrumentation and control frameworks, which places them in brutal and conceivably unsafe circumstances. Indeed, even the best Commercial-Off-The-Shelf (COTS)Ethernet frameworks are not made to deal with such conditions after some time. Rough conditions call for ruggedized links and just mechanical review Ethernet framework parts are assembled sufficiently extreme to withstand the dangers and dangers they are presented to for quite a while. Mechanical Ethernet Cable Selection: Flex and Environmental Factors The initial step is to comprehend the flex and natural prerequisites of the application: Bureau or control rooms/low vibration: For encased situations, where vibration is constrained. In these applications, a strong director is the correct decision, future-sealed with high transmission capacity ability [11]. Manufacturing plant floors/direct vibration: For the industrial facility floor and work zones where there are raised levels of vibration. Links are likewise prone to be presented to oil, chemicals, harsh taking care of, scraped spot, UV radiation, temperature varieties, and electronic clamour. On machine/high vibration: For use on machines, where vibration and temperatures are high to high. For this situation the need is for very adaptable cabling impervious to trailing and torsion, and additionally an abnormal state of network assurance against fluids. Choosing the right communication method In Synchronous Transmission, information streams in a full duplex mode as pieces or casings. Synchronization between the sender and beneficiary is vital with the goal that the sender knows where the new byte begins. Synchronous Transmission is productive, dependable and is utilised for exchanging a lot of information [12]. It gives the continuous correspondence between associated gadgets. Talk Rooms, Video Conferencing, telephonic discussions, and also eye to eye cooperation, are a portion of the cases of Synchronous Transmission. In Asynchronous Transmission information streams in a half-duplex mode, 1 byte or a character at any given moment. It transmits the information in a constant stream of bytes. All in all, the span of a character set is 8 bits to which an equality bit is included, i.e. a begin and a stop bit that gives the aggregate of 10 bits. It doesn't require a clock for synchronisation; rather it utilises the equality bits to advise the beneficiary how to decipher the in formation. It is necessary, quick, temperate and does not require a 2-way correspondence. Letters, messages, discussions, TVs and radios are a portion of the cases of Asynchronous Transmission. As the business network requires to send 500 bytes of data constantly every 0.5 seconds therefore the reliable and better transmission method synchronous transmission will be better productive in this case. References [1] Goralski, W., 2017.The Illustrated network: How TCP/IP works in a modern network. Morgan Kaufmann. [2] Nakanishi, A., Hatayama, K., Onoduka, T. and Kimura, T., 2015, October. An embedded system of TCP/IP communication by using FPGA. InConsumer Electronics (GCCE), 2015 IEEE 4th Global Conference on(pp. 489-492). IEEE. [3] Ensafi, R., Knockel, J., Alexander, G. and Crandall, J.R., 2014, March. Detecting Intentional Packet Drops on the Internet via TCP/IP Side Channels. InPAM(pp. 109-118). [4] Conti, M. and Giordano, S., 2014. Mobile ad hoc networking: milestones, challenges, and new research directions.IEEE Communications Magazine,52(1), pp.85-96. [5] Pelletier, G., Sandlund, K. and West, M., 2013. RObust header compression (ROHC): a profile for TCP/IP (ROHC-TCP). [6] Vasilakos, A.V., Zhang, Y. and Spyropoulos, T. eds., 2016.Delay tolerant networks: Protocols and applications. CRC press. [7] Sidler, D., Alonso, G., Blott, M., Karras, K., Vissers, K. and Carley, R., 2015, May. Scalable 10Gbps TCP/IP stack architecture for reconfigurable hardware. InField-Programmable Custom Computing Machines (FCCM), 2015 IEEE 23rd Annual International Symposium on(pp. 36-43). IEEE. [8] Craft, P.K., Philbrick, C.M., Boucher, L.B., Higgen, D.A., Blightman, S.E. and Starr, D.D., Alacritech, Inc., 2013.TCP/IP offload device. U.S. Patent 8,539,112. [9] Rankin, J., Connectivity Systems Incorporated, 2016.Enhanced large data transmissions and catastrophic congestion avoidance over TCP/IP networks. U.S. Patent 9,350,663. [10] Kaur, D. and Singh, P., 2014. Various OSI Layer Attacks and Countermeasure to Enhance the Performance of WSNs during Wormhole Attack.International Journal on Network Security,5(1), p.62. [11] Perlman, R., Kaufman, C. and Speciner, M., 2016.Network security: private communication in a public world. Pearson Education India. [12] Radhakrishnan, R., Edmonson, W.W., Afghah, F., Rodriguez-Osorio, R.M., Pinto, F. and Burleigh, S.C., 2016. Survey of Inter-Satellite Communication for Small Satellite Systems: Physical Layer to Network Layer View.IEEE Communications Surveys Tutorials,18(4), pp.2442-2473.

The External Environment Essay Example

The External Environment Paper Complete an analysis of the traditional department store industry and of Macys as of 2005. Which factors in the external environment could (positively or negatively) affect the success of Macys new strategy? I think the following external nevi ornament factors could affect the success of Macys new strategy. The general economic environment as the country was entering a significant recession affected the company negatively. Another negative effect is the industry life cycle model in which the traditional department store industry was in the mature phase or even decline phase. Also, the intense intention between the existing companies and the rise of online shopping is also a negative. Here are some of the internal factors I believe that could affect the success of the companys strategy. Macys is recognized as a national brand with national advertising. They also have a sound customer base with new stores in prime location. The management teams are skilled and experienced. In 2005, Macys consolidation and repositioning strategy strengthened the consolidation and the image as Americas department store. The begin to remodel the stores in hopes to promote a pleasant hopping experience, affordable luxury, and changing the brand to focus on attracting customers interested in fashion. Some of the weaknesses I see are the fact that the quality of merchandise and service has deteriorated the attempt to standardize the merchandise and pricing across all the stores. Porter argues that the goal of strategy, and a key to achieving a sustainable competitive advantage, is finding a unique and valuable position. We will write a custom essay sample on The External Environment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The External Environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The External Environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In my opinion, Macys has attempted to place their stores in a unique position as a mid-level store which is a good positioning for its new strategy. However, he decision to consolidation is not unique. As far as am concerned, Macys cannot success with the strategy outlines in the case. Although Macys has launched a bold strategy, the external environment especially the industry life cycle is in decline and competition is growing rapidly. Believe that Macys should count more on the technology development, such as E-commerce; to open an online shop is a good try for Macys. What elements in the external environment could affect Dipping Dots strategy in relationship to their growth? Political/Legal, Economic and Global, Coloratura, Demographic, and Technological factors should be considered Dipping Dots, Ice Cream of the Future, has been around for nearly 25 years. The company has had some major obstacles to overcome throughout the years. When Dipping Dots first launched, it truly stood behind its name, Ice Cream of the Future. The founder of Dipping Dots came up with a process known as flash freeze liquid cream. He was able to reinvent a product that people of all ages had either heard of or tried. The strategies used were, developing futuristic ice cream, targeting people ages 8 to 1 8, continuing to grow the company by use of franchises and selling the product through amusement parks, fairs, malls and the use of vending machines. He used celebrities to promote product, tried a joint venture with McDonalds, and introduced healthier options to be able to target selling product in schools. The threat of new entrants is high due to loss of patent; competition along with disenfranchised former employees can copy the product. Power of suppliers is high due to special equipment needed to store product in addition to storing with dry ice. International shipping was also difficult due to equipment needed to store and ship product. The buyer power is low due to actions where Dipping Dots are sold are places in where consumers typically spend more money. Therefore the 5 oz. Cup for $5. 00 is not an over-priced product. Consumers realize in these environments they are going to pay more for a product than in a grocery store. The threat of substitutes is high because of the many different types of frozen desserts-various types of ice cream, sherbet, sorbet, ice cream sandwiches/bars, frozen custard and Goleta. Consumers can also purchase different frozen desserts in grocery stores, where Dipping Dots are not available. There are already substitutes to the company. The intensity of rivalry is high due to imitation of Dipping Dots, large international companies, family-owned businesses and full-line dairies. When Dipping Dots first launched their target demographic was people ranging from 8 years of age to 18 years. As the industry changes Dipping Dots strategy was to target not only kids, but older generations. Coloratura- The founder took a nationally known product and reinvented ice cream as flash freeze ice cream beads. The company developed different products to reach a larger and more diverse audience. They developed coffee drinks, low-fat options and healthier products. The company utilized celebrities and popular magazines to promote product and tried a joint venture with McDonalds that turned out to be not successful. Legal-The loss of patent really put the companys future in jeopardy. Companies and even disenfranchised former dealers were able to sell similar products and develop imitations. Technological-Due to the unique storage requirements for product it was more challenging to ship product internationally. Economic-Increased franchise fees and royalties, rising operating costs. Global-More efficient shipping options and expands international market. Dipping Dots became a very successful company by the use of innovation. The founder was able to develop a product that was unlike any other in the frozen dessert industry. Due to loss of patent, copies and imitations have been made over the years. The future Of Dipping Dots, I believe lies in the introduction of take home line of Ice cream and the ability to expand franchisees internationally. Dipping Dots is known for its innovative products and they must continue to stay ahead of the competition by developing additional products that reach a more diverse customer base.